What will BLINK SCISSORS CASE represent from now on?

What will BLINK SCISSORS CASE express moving forward?

I've written a rough account of our journey in the past few installments,
but what's most important now, I believe, is "what we will express going forward."

Simply creating things mindlessly,
or faithfully completing orders exactly as requested,
feels a bit different from the kind of "monozukuri" (craftsmanship) we aspire to.

Recently, I've felt a stronger desire to value my own experiences, the messages BLINK wants to convey,
and the relationship with our customers themselves.

Behind this is the goal of "further enhancing the unique value of BLINK."

With a certain level of skill, it's possible to create products that look similar.
However, I believe that the process and background leading up to production, the attention to detail, and the thoughts behind who it's made for
cannot be imitated.

If we ignore that, we'll just end up being another "○○-style" product that can be found anywhere. Since BLINK SCISSORS CASE are meticulously handcrafted one by one,
I feel that "expression" that permeates with those feelings and stories is required.

Moving forward, we will continue to share our daily insights and thoughts on production
so that we can become an even more familiar presence for our users.

BLINK SCISSORS CASE, Tanaka